Ngokombiko we-Financial Times yase-UK, inkundla yokukhiqiza amavidiyo nge-AI i-Higgsfield iqoqe ama-dollar ayizigidi ezingu-400 kubatshalizimali abahlanganisa i-DST Global, Goldman Sachs, Liberty Global ne-Intel (inothi: ngokwezinga lokushintshisana lamanje, cishe ama-yuan ayizigidi eziyizinkulungwane ezingu-2.699). Inani lenkampani lifinyelele kuma-dollar ayizigidi eziyizinkulungwane ezingu-5.4 (ngokwezinga lamanje, cishe ama-yuan ayizigidi eziyizinkulungwane ezingu-36.443). Njengoba inkampani ikhulisa ibhizinisi layo lokubhalisa kwezinkampani, le nkampani esanda kuqedwa iminyaka emibili isheshisa ukwenziwa kwemali.
Lolu xhaso luqhamuke ezinyangeni ezingu-8 kuphela ngemuva komjikelezo wokugcina woxhaso lwe-Higgsfield. Le nkampani yasungulwa ngu-Alex Mashrabov, owayeyisikhulu kwa-Snapchat. Ngaleso sikhathi yaqongelela ama-dollar ayizigidi ezingu-80 ngenani lama-dollar ayizigidi eziyizinkulungwane ezingu-1.3 (ngokwezinga lamanje, cishe ama-yuan ayizigidi eziyizinkulungwane ezingu-8.773), ngesikhathi ukwamukelwa kobuchwepheshe bayo be-AI yizinkampani kukhula njalo.
I-Higgsfield yethulwa ngo-2025, futhi imali engenayo yonyaka yafinyelela kuma-dollar ayizigidi ezingu-700 ngo-Agasti walo nyaka (ngokwezinga lamanje, cishe ama-yuan ayizigidi eziyizinkulungwane ezingu-4.724), kanti cishe unyaka odlule yayima kuma-dollar ayizigidi ezingu-20 kuphela (ngokwezinga lamanje, cishe ama-yuan ayizigidi eziyizinkulungwane ezingu-0.135). Namuhla, i-Higgsfield inabasebenzisi abangaphezu kwezigidi ezingu-30 emazweni nasezifundeni ezingu-238 emhlabeni wonke, kanti i-United States iyimakethe yayo enkulu.
UMashrabov utshele i-Financial Times wathi: “Lolu xhaso olusha luzosisiza sisheshise ukungena emakethe esezingeni eliphezulu. Njengamanje, ingxenye enkulu yemali yethu engenayo ivela kumakhasimende ezinkampani. Ngokuphambene nalokho, ngoJanuwari walo nyaka amakhasimende ezinkampani ayenikela ngaphansi kuka-25% wemali engenayo iyonke.”
I-Higgsfield njengamanje isendaweni lapho kuhlangana khona ukumaketha ezinkundleni zokuxhumana, ezokuzijabulisa nomnotho wabadali. Isizukulwane esisha sabadali sisebenzisa i-AI ukukhiqiza okuqukethwe okubonakalayo okunobuciko obukhulu, kanti muva nje i-Higgsfield isiqalile nokudlulisela kakhulu ukunaka kwayo kumakhasimende ezinkampani ezimaketha.
UMashrabov uthe: “Ngesikhathi ngisebenza kwa-Snapchat, izihlungi zobuso engazithuthukisa zazisetshenziswa ikakhulukazi yintsha ukuzijabulisa. Kwa-Higgsfield, siguqula indlela izinkampani ezinkulu eziqhuba ngayo imikhankaso yokumaketha.”
IGoldman Sachs ilinganisela ukuthi umnotho wabadali emhlabeni wonke njengamanje uhlanganisa abantu abangaba izigidi ezingu-50, futhi usayizi wemakethe ungakhula usuke kuma-dollar ayizigidi eziyizinkulungwane ezingu-250 ngo-2023 (ngokwezinga lamanje, cishe ama-yuan ayizigidigidi ezingu-1.69) uye kuma-dollar ayizigidi eziyizinkulungwane ezingu-480 ngo-2027 (ngokwezinga lamanje, cishe ama-yuan ayizigidigidi ezingu-3.24), ikakhulu ngenxa yokukhula kokumaketha kwabathonya kanye nezikhangiso zamavidiyo amafushane. Idatha ye-The Business Research Company ikhombisa ukuthi izindleko zomhlaba wonke zokukhangisa ngedijithali kulindeleke zifinyelele kuma-dollar ayizigidigidi ezingu-1.1 ngo-2030 (ngokwezinga lamanje, cishe ama-yuan ayizigidigidi ezingu-7.42), ngesilinganiso sokukhula sonyaka esingu-8.6%.
UMashrabov uthe kusukela ngoMeyi walo nyaka, eminye imikhiqizo, okuhlanganisa i-Dollar Shave Club, isiqalile ukwakha amasistimu okumaketha aqhutshwa yi-AI, isebenzisa i-Higgsfield ukukhiqiza amavidiyo amaningi ngosuku, esikhundleni sokukhiqiza ividiyo eyodwa kuphela yomkhankaso wokumaketha owodwa njengoba kwakwenziwa ngaphambilini.
UMashrabov uthe: “Umphathi omkhulu wezokumaketha we-Dollar Shave Club usekhulume esidlangalaleni ngokusebenzisa i-Higgsfield. Njengamanje, kunamakhulu emikhiqizo efana nayo ebheke ngqo kubathengi kulo lonke elase-United States esebenzisa i-AI. Ayikhiqizi ividiyo eyodwa kuphela, kodwa ikhiqiza amavidiyo amaningi nsuku zonke.”
Uthe amaqembu ezinkundla zokuxhumana asebenzisa i-AI ukuze ahambisane nejubane lokuvuselelwa kokuqukethwe ku-inthanethi, ngesikhathi enciphisa ukuthembela kuma-ejensi abizayo okusungula. Wengeze ngokuthi lobu buchwepheshe bunganciphisa izindleko zokumaketha futhi busize imikhiqizo ikhiqize amavidiyo amasha ngokuqhubekayo ngezinga elikhulu, ngaleyo ndlela ithengise imikhiqizo eminingi.
Lolu xhaso luzosiza i-Higgsfield iqhubeke nokutshala imali emikhiqizweni yezinga lezinkampani, ezokuphepha kanye nokwakhiwa kwamandla ekhompyutha.
UMashrabov uthe: “Amandla ekhompyutha ayashoda kakhulu njengamanje. Lolu xhaso luzosenza sikwazi ukubekela eceleni kusenesikhathi inani elikhulu lezinsiza zamandla ekhompyutha, ukuze sinikeze izinsizakalo ezihamba phambili embonini.”
I-Higgsfield yake yazibandakanya nasemkhakheni wamafilimu akhiqizwa nge-AI, kodwa lobu buchwepheshe bungathinta imisebenzi yokudala embonini yamafilimu nethelevishini, ngakho buvele budale ukukhathazeka kwabanye abantu baseHollywood. Manje le nkampani iya ngokuya iqondisa amakhasimende ayo ezinkampanini, izisize zisebenzise amathuluzi e-Higgsfield ukukhiqiza okuqukethwe kokumaketha.
Abanye abatshalizimali ababambe iqhaza kulolu xhaso bahlanganisa i-Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Liberty Global Tech Ventures, Mirae Asset Capital kanye ne-NTT DOCOMO Ventures. I-Goldman Sachs yona ibambe iqhaza kulolu tshalo-mali nge-Equity Growth Fund yayo.