Ngokombiko we-《读佳》wanamuhla, i-Xiaohongshu yakha umsebenzi omusha ngokuphelele “womhlahlandlela wokuthenga we-AI”. Lo msebenzi usebenzisa indlela yokuxhumana ngezingxoxo, futhi esimweni semibuzo nezimpendulo uphusha ngokuqondile amakhadi emikhiqizo futhi ufake izixhumanisi zokudlulela ekubekeni ama-oda. Le phrojekthi iholwa nguDao Xuan (Pan Boyuan).
Emkhakheni we-e-commerce, i-Xiaohongshu isivele isebenzise eminye imisebenzi ye-AI. Isibonelo, esigabeni semibono ngesitolo kuba nemininingwane efingqiwe yi-AI mayelana nemibono yesitolo, ukuze abathengi bayisebenzise njengereferensi.
Ekupheleni kuka-April kulo nyaka, i-Xiaohongshu yakhipha incwadi yangaphakathi, yamemezela olunye uhlelo lokuthuthukisa inhlangano. Olunye lwezinguquko ezibalulekile kwaba ukusungulwa komnyango wezinga lokuqala we-AI, i-Dots, kanye noMnyango Wezobuhlakani Benkampani, okwandisa ukutshalwa kwezimali ku-AI emikhakheni yomkhiqizo nobuchwepheshe kanye nenhlangano.
Eminyakeni yamuva, i-Xiaohongshu ithuthukise kakhulu ibhizinisi layo le-e-commerce. Ngokombiko we-《晚点 LatePost》, ngo-2023 i-Xiaohongshu yahlanganisa ibhizinisi le-e-commerce nelokusakaza bukhoma, yasungula uMnyango Omusha Wezohwebo, owaba umnyango wezinga lokuqala ohambisana noMnyango Womphakathi noMnyango Wezentengiso. Ngaphambilini, ibhizinisi le-e-commerce lalingaphansi koMnyango Womphakathi njengomnyango wezinga lesibili, okusho ukuthi i-e-commerce ye-Xiaohongshu yaqala ukusheshiswa ngokuphelele.
Ngo-August 2025, i-Xiaohongshu yafaka ngokuqondile ikhasi “leMakethe” kubha yokuzulazula engezansi ye-App. Leli khasi lisebenzisa ukuhlelwa kwamakholomu amabili, okuhlanganisa ukusakazwa bukhoma kokuthengiswa kwemikhiqizo namanothi emikhiqizo, ukuze linikeze abasebenzisi ulwazi lokuphequlula nokuthenga ngesikhathi esisodwa.