Ngokombiko we-TechCrunch wakwamanye amazwe namuhla (mhla zingama-31), i-Meta isebenzisa i-AI ukunciphisa kakhulu isikhathi sokuthuthukiswa kwezinhlelo zokusebenza, futhi ilungiselela ukwethula eminye imikhiqizo emisha.
UMark Zuckerberg, oyi-CEO ye-Meta, udalule engqungqutheleni yocingo yemiphumela yezimali yekota yesibili yaleli sonto ukuthi kunezinhlelo zokusebenza eziningi ezintsha ezilungiswayo. Imikhiqizo esanda kwethulwa ihlanganisa uhlelo lwabathengisi be-Marketplace, uhlelo lwamaqembu e-Facebook, uhlelo lomdlalo olwakhiwe “ngokuhlela okusekelwe emoyeni”, uhlelo lwezithombe lwe-Instagram, kanye novivinyo lwezindaba zokulala ezixhaswa yi-AI.
I-Meta sekuyiminyaka ifisa ukwakha izinhlelo zokusebenza ezintsha ezizimele zokuxhumana ngaphandle kwezinkundla zayo eziyinhloko ezifana ne-Facebook ne-Instagram, kodwa imizamo yangaphambilini icishe yehluleka yonke. I-Meta ikholelwa ukuthi amamodeli amakhulu olimi angakhuphula kakhulu ukusebenza kahle kokuthuthukiswa kwesofthiwe, enze amaqembu ethule imikhiqizo futhi ahlole imibono emisha ngokushesha.
UZuckerberg uthe:
I-AI isiza amaqembu ukuthi asheshise ukuthuthukiswa kwemikhiqizo, futhi ngikulangazelela kakhulu lokhu. Ekuqaleni kwalo nyaka sethule i-Instagram Instants. Muva nje siphinde sethula uhlelo oluzimele lwamaqembu i-Forum kanye nohlelo oluzimele lwe-Marketplace i-Seller. Esikhathini esizayo kuzoba lula kakhulu ukwethula izinhlelo ezintsha, ngakho silungiselela ukuzama eminye imibono eminingi bese sisebenzisa uhlelo lokuncoma ukukhulisa lezi zinhlelo.
I-AI ithuthukisa ibhizinisi eliyinhloko le-Meta, hhayi nje ngokwenza okuqukethwe okunikezwa izinhlelo kuhambisane kangcono nezidingo zabasebenzisi, kodwa nangokuletha imiphumela engcono kumakhasimende ezinkampani. I-Meta isiqalile ukwethula imikhiqizo emisha kakhulu, futhi maduze kuzobonakala eminye imikhiqizo emphakathini.
USusan Li, oyi-CFO ye-Meta, uveze ukuthi amamodeli amakhulu olimi aya ngokuya esebenza kahle ekuthuthukiseni ukuhlelwa kokuqukethwe kanye nemiphumela yezincomo. Okokuqala, amamodeli angakwazi ukuqonda ngempela izihloko zokuqukethwe futhi akhiqize idatha yokuqeqesha esezingeni eliphezulu, okwenza izinhlelo ezikhona zokuncoma zihlakaniphe kakhulu. Okwesibili, ama-agent e-AI angahlola ikhwalithi yokuqukethwe, athole izitayela ezidumile futhi ahlole izinguquko ekuhleleni, ngaleyo ndlela asheshise ukuthuthukiswa kobunjiniyela.
Abatshalizimali abazange baqhubeke bebuza ukuthi yiziphi izinhlelo zokusebenza ezintsha ezilungiswa yi-Meta, kodwa bagxila ekutshalweni kwezimali ku-AI kanye nasebhizinisini lezinga lamabhizinisi eliqhubeka nokwanda le-Meta. UZuckerberg uphendule wathi imikhiqizo emisha eqondiswe kubathengi isizokhishwa, futhi umphakathi uzobona iqoqo elilandelayo lezinhlelo zokusebenza maduze.
Esikhathini esidlule i-Meta izamile kaningi ukukhulisa izinhlelo zokusebenza ezintsha ngaphakathi kwenkampani. Ngesikhathi i-Meta isasebenzisa igama elithi Facebook, yasungula i-incubator yangaphakathi i-Creative Labs ukuze ihlole imibono emisha yemikhiqizo yokuxhumana.
I-Creative Labs yethula ngokulandelana uhlelo lokwabelana ngezithombe i-Slingshot, uhlelo lwezingxoxo olungaziwa i-Rooms, i-Paper eyayiqhudelana ne-Flipboard, uhlelo lokwabelana ngezithombe i-Moments, kanye nohlelo lwamavidiyo okubambisana i-Riff. Ngenxa yokungakwazi ukuheha abasebenzisi abanele, i-Creative Labs yaqeda lolu vivinyo ngo-2015, futhi zonke lezi zinhlelo zagcina zivaliwe.
Ngemva kokungena eminyakeni yama-2020, i-Meta yaphinde yazama ngocwaningo nentuthuko yangaphakathi olwaziwa nge-NPE Team. I-NPE Team yahlola imikhiqizo efana nohlelo lwezingxoxo i-Bump, uhlelo lomculo wokuxhumana i-Aux, uhlelo lwemisebenzi i-Move, uhlelo lokuphola i-Spark, uhlelo lwezingcingo i-CatchUp, uhlelo lokwenza omagazini abancane i-E.gg, uhlelo lwemicimbi i-Venue, uhlelo lwemibuzo nezimpendulo lwabadali i-Hotline, imbangi ye-Cameo i-Super, uhlelo lwabathandanayo i-Tuned, kanye nohlelo lomculo i-BARS.
Umzamo wesibili nawo awuzange uveze umkhiqizo odumile, futhi lezi zinhlelo zagcina zinqanyuliwe zonke.