SpaceX formally agreed in June this year to acquire AI coding startup Cursor in a deal valued at $60 billion (note: approximately 4,053.22 billion yuan at the current exchange rate). The acquisition also completes a crucial part of Elon Musk's plan to catch up with competitors in the programming tools sector.
According to a report by The Information last week, SpaceX's acquisition of Cursor could be completed within the next few days.
An informed source revealed that Cursor told employees at an all-hands meeting that the Cursor brand name may be gradually phased out over the coming months.
For example, Cursor's upcoming general-purpose agent, internally code-named “Sand,” may be renamed “Grok Bot,” similar to SpaceX's AI chatbot.
According to sources, Cursor currently has no plans to immediately change the names of its existing tools, such as its popular Cursor coding assistant. Sources said that the timing of the deal's completion depends on regulatory approval, but it is expected to be completed by the end of this month at the latest.
The report noted that discussions about branding raised questions among Cursor employees, who wanted to know why the Grok brand would be used. Cursor CEO Michael Truell told employees earlier this year that SpaceXAI viewed Cursor's brand and its relationships with enterprise customers as important assets.
A source familiar with the discussions said that the final branding decision could change, and SpaceX might even decide to adopt an entirely new name.