According to a report by Xinwaner today, the colored contact lens advertisement video on the Douyin homepage of “Fang Taozi,” the female lead in the AI short drama The Girl Who Was Laid Off, has been taken down.
The product advertisement had previously sparked widespread controversy. In a commercial promotion video released in early August, “Fang Taozi” said in a voiceover that the colored contact lenses were “very comfortable even after wearing them all day” and had “highlights fixed in place, so they don’t shift when blinking,” promoting the product through a plot-based recommendation.
After the video was released, many netizens pointed out that AI virtual humans do not have real eyes and therefore cannot actually try on colored contact lenses, making it impossible for them to have a genuine experience of “wearing them comfortably for a day.”
Note: The Advertising Law of the People’s Republic of China stipulates that advertisements constitute false advertising when they deceive or mislead consumers through false or misleading content. An advertisement is considered false advertising under any of the following circumstances:
(1) The goods or services do not exist;
(2) Information about the goods’ performance, functions, place of origin, uses, quality, specifications, ingredients, price, producer, validity period, sales status, honors received, or other information, or information about the content, provider, form, quality, price, sales status, honors received, or other information concerning the services, as well as commitments related to the goods or services, does not correspond to the actual circumstances and has a material impact on purchasing decisions;
(3) Fabricated, falsified, or unverifiable information such as scientific research results, statistical data, survey results, abstracts, or quotations is used as supporting material;
(4) The effects of using the goods or receiving the services are fabricated;
(5) Other circumstances in which consumers are deceived or misled through false or misleading content.