Motion Operational

Motion brings ad creative and campaign data into the same analytics environment, helping growth and creative teams work together to see which ads perform and which elements are worth testing further. Users can connect advertising accounts, automatically consolidate creative assets and metrics, and use AI tags, filters, comparison reports, and natural-language analysis to inform creative reviews, asset iteration, and ad production recommendations.

E-commerce Brand Marketing Teams

Analyze creative performance in paid ads on Meta, TikTok, and other platforms, identifying high-performing concepts and visual treatments, hooks, and messaging worth testing further.

Growth and Performance Marketing Teams

Combine ad metrics and attribution data for creative reviews, comparing performance across audiences, asset formats, teams, or vendors.

Creative and Ad Production Teams

Understand why creative assets perform as they do and use AI analysis to prepare the next round of production directions for video editors, designers, and creators.

Marketing Agencies

Generate real-time reports containing creative assets and metrics, share them with clients or external collaborators, and control which sensitive data is displayed.

Creative Analytics Reports

Automatically consolidate ad creative and campaign metrics into continuously updated visual reports, helping teams review creative performance in a single view.

Ad Grouping and Leaderboards

Organize ads by creative assets and performance, with ad leaderboards, filters, and naming-rule search to quickly locate high-performing assets.

AI Auto-Tagging

Automatically tag creative assets by asset type, visual format, hook, creative angle, and other attributes to reveal performance patterns across assets.

Creative Comparison Analysis

Compare ad performance across visual formats, hooks, messaging, audiences, and talent, as well as across agencies, internal teams, or vendors.

AI Creative Recommendations

Ask questions about ad data in natural language and receive creative iteration recommendations that include analytical evidence, problem diagnosis, and directions for future production.

Competitor Ad Tracking

AI agents collect the latest ads from key competitors and organize response strategies and creative plans for the team to reference.

Ad Video Analysis

Review video performance frame by frame and analyze how ad content performs in different contexts using placement and demographic data.

Data and Reporting Integrations

Connect Northbeam and Google Analytics data, and enhance analysis with custom conversions, daily or weekly reports, and alerts.

Creative and Metrics Side by Side

Reports present ad creative assets and campaign metrics together, allowing growth and creative teams to discuss performance around specific assets.

Brand-Context Analysis

AI analyzes historical ads and recent performance in the account, using the brand's own creative data as the basis for recommendations rather than providing only generic analysis.

Outputs for Creative Iteration

Analysis results show more than performance: they provide the problem, supporting evidence, and direction for the next round of ad production, helping connect the work of editors, designers, and creators.

Automatically Evolving Creative Categories

AI identifies relevant categories based on the ad account and creative strategy, displaying tags directly in reports, dashboards, and alongside assets without manual labeling.

• Official website: Motion | Ship more winning ads
• Official documentation: Home | Motion Help Center
• Official pricing page: Motion Pricing