SideShift Operational

SideShift brings the collaboration workflow between brands and UGC creators together in one platform. After a brand publishes a campaign brief, creators can apply to participate. Teams can then manage selection, communication, creative requirements, content approvals, performance tracking, and payments within the platform. SideShift offers self-service plans as well as enterprise plans supported by campaign managers.

Brand marketing teams

Launch UGC campaigns, recruit suitable creators from a creator pool, and manage the content collaboration workflow in one place.

E-commerce and consumer brands

Run ongoing short-form content campaigns on platforms such as TikTok to promote products while managing multiple creators and content deliverables.

Growth and advertising teams

Review views, engagement, and cost data for creator content, then use videos with usage rights for advertising campaigns.

High-volume content operations teams

Run multiple campaigns simultaneously, invite many creators, and produce UGC content at scale.

Publish creator recruitment campaigns

Brands can publish campaign briefs and job listings so creators can apply proactively, reducing the need to find and contact creators one by one through direct messages.

Creator recruitment and screening

The platform provides a creator pool and application management tools, allowing brands to review applicants and select partners across different platforms and industries.

Campaign collaboration management

Brands can manage briefs, messages, approvals, and payments within each creator collaboration thread, centralizing communication that would otherwise be spread across multiple tools.

Performance and cost tracking

The platform displays views, engagement data, and costs for creator content in one place, helping teams review campaign performance from a single interface.

Contract and usage rights management

Brands can manage contracts and content usage rights within the platform, clarifying the rights arrangements involved in creator collaborations.

Bulk payments

Brands can pay multiple creators at once, while the platform also handles invoices and payment-related matters such as 1099 forms.

TikTok UGC campaign management

Recruit creators and manage briefs, content collaborations, and performance for TikTok creators and short-form video campaigns, supporting brands in running TikTok UGC programs.

Creator-driven applications

After a brand publishes a requirement, creators in the creator pool can apply to participate. This distinguishes the platform from workflows that rely primarily on brands proactively searching for and messaging candidates.

End-to-end workflow from recruitment to payment

Creator discovery, campaign management, communication, approvals, contracts, usage rights, payments, and data review are all handled within the same platform.

Plans for high-volume production

The Scale plan supports unlimited creators, unlimited invitations, and three recruitment lists running simultaneously, serving brand teams that need higher content output.

Self-service platform and managed services

In addition to the self-managed Starter, Growth, and Scale plans, the enterprise plan provides campaign manager support for recruitment, brief writing, and payment structure design.

• Official homepage: SideShift
• Official product page: TikTok Influencers & UGC Creator Platform | SideShift
• Official updates page: Blog - Sideshift
• Official pricing page: Pricing - Sideshift