Amathiphu angu-7 e-Google SEO okwandisa ukufakwa kwesayithi elisha enkombeni

Kusayithi elisha elisanda kwethulwa, into ekhathaza kakhulu ukuthi: usushicilele inqwaba yokuqukethwe, kodwa uGoogle usalokhu engakufaki enkombeni.

Empeleni, ukufakwa kwesayithi elisha enkombeni kancane kuyinto evamile—uGoogle unesikhathi sokuhlola izizinda ezintsha, futhi unikeza nesabelomali esincane sokukhasa (Crawl Budget). Kodwa lokho akusho ukuthi kufanele ulinde nje. Lawa mathiphu angu-7 asebenzayo azokusiza usebenzise izinsiza zokukhasa ezilinganiselwe ezindaweni ezibalulekile futhi usheshise ukufakwa enkombeni.

1. Ukucushwa kwe-robots.txt kufanele kube okunembile, ungachithi isabelomali sokukhasa

Abaphathi abaningi bamasayithi abasanda kuqala bayakushaya indiva ukubaluleka kwe robots.txt. Yifayela lokuqala izinjini zokusesha ezilibheka ngaphambi kokukhasa isayithi lakho; linquma ukuthi yimaphi amakhasi izicabucabu ezingawavakashela nokuthi yimaphi ezingakwazi ukuwafinyelela.

❌ Indlela engalungile: ukukopisha nje noma iyiphi i robots.txt, noma ukungayisethi nhlobo, okwenza isicabucabu sikhase amakhasi amaningi angenalusizo (iphaneli yokuphatha, amakhasi anokuqukethwe okuphindaphindiwe, namakhasi anamapharamitha), kuchithe isabelomali esibalulekile sokukhasa.

✅ Indlela efanele: qinisekisa lezi zinto ezintathu—

•Vimba iphaneli yokuphatha, amakhasi obumfihlo namakhasi anokuqukethwe okuphindaphindiwe

•Vimbela isicabucabu ekukhaseni izindlela ezingenalusizo, ugxilise izinsiza emakhasini anokuqukethwe okuyisisekelo

•Sebenzisa njalo ithuluzi lokuhlola i-robots.txt ku Google Search Console ukuze ugweme ukuvimba ngephutha amakhasi abalulekile

2. Iseva ezinzile nethembekile, gcina “umugqa wokuphila” wesayithi

Iseva ithinta ngokuqondile izinto ezimbili: ulwazi lokuvakashela komsebenzisi nokusebenza kahle kokukhasa kwesicabucabu senjini yokusesha.

Uma isayithi livame ukungavuleki noma lilayisha kancane, abasebenzisi ngeke nje balishiye; uGoogle uzophinde ehlise ngokuzithandela imvamisa yokukhasa. Ezimweni ezimbi kakhulu, angamisa nokukhasa—okuyingozi enkulu kusayithi elisha.

Kunconywa lokhu:

•Khetha kuqala abahlinzeki bezinsizakalo zamafu abathembekile (Alibaba Cloud, Tencent Cloud, AWS, njll.)

•Sebenzisa i CDN ukusheshisa ukufinyelela emhlabeni wonke (lokhu kubaluleke kakhulu kumasayithi okuhweba namanye amazwe)

•Gada isimo seseva, futhi lungisa ngokushesha uma yehluleka

3. Isakhiwo sesayithi esilula nesicacile, yenza isicabucabu “sihambe ngomugqa oqondile”

Uhlelo oluhle lwesayithi akufanele lube nokusebenza okuhle kuphela, kodwa futhi luphephe futhi luthembeke. Amasayithi amaningi aqala kahle ekuthuthukisweni kwawo, kodwa agcine eshaywe ngenxa yokugetshengwa noma ukufakwa kohlelo oluyingozi, bese konke kuphelela emoyeni.

Amaphuzu okufanele uwaqaphele:

•Gwema ngangokunokwenzeka ukusebenzisa izifanekiso ezisetshenziswa yibo bonke abantu (kulula ukuba yizisulu zokuhlaselwa ngobuningi)

•Gcina amazinga e-URL engaphakathi kwamazinga 2~3; amazinga amaningi enza kube nzima ngesicabucabu ukukhasa

•Isakhiwo masicace futhi umqondo ube nengqondo, ukuze kube lula kubasebenzisi ukuphequlula nasezinjinini zokusesha ukubona nokusiqonda

4. Okuqukethwe koqobo okusezingeni eliphezulu kuyisisekelo, ungabi “umkopishi”

“Okuqukethwe kuyinkosi” akusona isiqubulo nje. Okuqukethwe koqobo nokusezingeni eliphezulu kuyithuluzi elinamandla lokuheha abasebenzisi, futhi kuyisisekelo esiyinhloko uGoogle asisebenzisayo ukwahlulela inani lesayithi—ikakhulukazi ngemva kwezibuyekezo ze-Helpful Content, lapho amathuba okusinda kwamasayithi aqoqa noma ahlanganise okuqukethwe eqhubeka encipha.

Izindlela ezinhlanu zokuthuthukisa okuqukethwe:

• Ukuqamba｜Amaphuzu abalulekile
• Ubuqobo｜Gwema ukukopisha, wakhe okuqukethwe okuhlukile ngokuphelele
• Ukusebenziseka｜Xazulula izinkinga zangempela zabasebenzisi
• Ukungatholakali kalula｜Nikeza umbono ohlukile noma ulwazi olukhethekile
• Imvamisa yokubuyekeza｜Buyekeza njalo, wakhe umkhuba wokuvakashela kwesicabucabu
• Ukuqondisa ekuguquleni｜Okuqukethwe kufanele ekugcineni kusekele ukuguqulwa kwebhizinisi, kungabhalelwa i-SEO kuphela

5. Ikhasi lasekhaya liy “isango legolide” lesicabucabu, ungalichithi

Ikhasi lasekhaya linegunya eliphakeme kunawo wonke kusayithi futhi yilapho isicabucabu sivakashela khona kakhulu. Ukusebenzisa kahle izinsiza zekhasi lasekhaya kungasheshisa kakhulu ukufakwa kokuqukethwe okusha enkombeni.

Iziphakamiso zokuthuthukisa:

•Faka isixhumanisi “Sezihloko zakamuva” ekhasini lasekhaya, ukuze okuqukethwe okusha kuthole ithuba lokukhaswa ngokushesha ngemva kokushicilelwa

•Hlela kahle izixhumanisi zezigaba ezibalulekile, uqondise igunya emakhasini ayisisekelo

•Thuthukisa ukufundeka nokuqondisa kwekhasi lasekhaya—usebenzele abasebenzisi nezinjini zokusesha ngokulinganayo

6. Ukwakhiwa kwezixhumanisi zangaphandle kufanele kugxile kwikhwalithi, hhayi ebuningini

Yize igunya lezixhumanisi zangaphandle liye lehla kancane kancane eminyakeni edlule, kumasayithi amasha izixhumanisi zangaphandle ezisezingeni eliphezulu ziseyindlela ephumelelayo yokuthola ukwethenjwa u Google nokwandisa imvamisa yokukhasa—zifana “nevoti lokwethenjwa” elivela kwamanye amasayithi.

Amaphuzu okufanele uwaqaphele:

•Ipulatifomu yesixhumanisi sangaphandle kufanele ibe negunya elithile futhi ihlobane nomkhakha

•Hlala kude nezixhumanisi ezingcolile nezixhumanisi ezithengwayo noma ezidayiswayo, ngoba lokhu kungase kusebenze i-algorithm ka Google yezixhumanisi ezingcolile (Penguin / SpamBrain), kukudalele umonakalo kunenzuzo

•Lawula inani lezixhumanisi eziphumayo ekhasini elilodwa ukuze ugweme ukuhlakazeka kwegunya

7. Izixhumanisi zangaphakathi mazibe zemvelo futhi zibushelelezi, gcina isicabucabu “sihlala” ngaphakathi kwesayithi

Izixhumanisi zangaphakathi zithuthukisa ulwazi lomsebenzisi futhi ziqondise isicabucabu ukuthi singene sijule kokuqukethwe kwesayithi. Kodwa amasayithi amaningi amasha anezixhumanisi zangaphakathi ezimbalwa kakhulu noma azihlele ngendlela ephoqelelwe.

Amasu okuthuthukisa izixhumanisi zangaphakathi:

•Faka imojuli “Yokuqukethwe okunconyiwe” ekupheleni kwesihloko

•Faka ngokwemvelo izixhumanisi eziya kokuqukethwe okuhlobene emzimbeni wombhalo

•Ungaphoqeleli izixhumanisi—ukuhlobana nokufundeka kuhlala kuza kuqala

Isiphetho

Akukho ndlela emfushane enqoba konke yokwenza isayithi elisha lifakwe enkombeni. Empeleni, kunezinto ezintathu kuphela:

1. Yenza isicabucabu sikwazi ukungena (robots.txt, iseva, nesakhiwo)

2. Yenza kube nokuthile esingakukhasa (okuqukethwe koqobo nesango lekhasi lasekhaya)

3. Yenza sifune ukubuya njalo (ukwethenjwa yizixhumanisi zangaphandle nokuqondiswa yizixhumanisi zangaphakathi)

Sebenzisa la maphuzu angu 7 ngamunye ngamunye, bese usebenzisa i-Google Search Console ukuthumela i-Sitemap ngokuqondile. Amasayithi amaningi amasha angabona ukwanda okukhulu kokufakwa enkombeni phakathi kwezinyanga 1~2.