Recraft Operational

Recraft is an AI platform centered on design creation. It supports generating images or vector graphics from text, as well as editing, transforming, and upscaling existing assets. Recraft Studio brings image generation, vector editing, background processing, mockup creation, and ad asset production into one workspace, while its API enables developers to integrate image and vector generation capabilities.

Professional Designers

Generate images, vector graphics, illustrations, icons, and 3D graphics, then continue editing and refining design assets in Studio.

Illustrators and Visual Artists

Generate different visual directions from text prompts, create reusable styles from reference images, and explore more variations that stay close to the original.

Marketing and Brand Teams

Create advertising, brand visuals, product packaging, and other marketing assets, with the corresponding commercial rights available on paid plans.

Print-on-Demand Sellers

Generate images, icons, or illustrations for products such as T-shirts, and process assets with vector and image editing tools.

Developers and Product Teams

Use the API to access image and vector generation, editing, background processing, and batch tasks to build internal tools or visual features for customer-facing products.

AI Image Generation

Generate raster images from text prompts, describe complex scenes, and explore different visual directions for quickly creating concept and production assets.

AI Vector Generation

Generate editable vector graphics from text prompts, with support for complex graphics, consistent styles, and design-ready text handling.

Custom Styles

Upload reference images to create reusable styles and maintain a consistent visual direction in later generations without training a separate model.

Image Editing

Use prompts to vary, redraw, erase specific areas, replace backgrounds, or expand the canvas of existing images while refining particular regions and compositions.

Background Processing

Remove an object's background to create a transparent cutout, or generate a new background from a text description for asset preparation and visual compositing.

Image Upscaling and Vectorization

Increase image resolution or regenerate details, and convert raster images into scalable vector graphics.

Mockup and Ad Generation

Generate mockups and advertising assets in Recraft Studio for product presentations and marketing visuals.

API Visual Workflows

Programmatically access generation, editing, batch processing, and asynchronous processing through the API, integrating them into internal tools or customer products.

Optimized for Design Language

The platform focuses on professional design creation, covering design scenarios such as vector graphics, typography, composition, and brand styles in addition to image generation.

Native Vector Generation

Generate complex, editable vector graphics directly and vectorize images, making it suitable for design assets that need to scale and remain editable.

Reusable Visual Styles

Upload reference images to establish reusable styles and maintain a consistent visual appearance across different creations.

Studio and API in Parallel

The same model capabilities are available in the creator-focused Recraft Studio and through the API for integration into automated visual workflows.

• Official homepage: Recraft | AI for designers, creatives, sellers, and teams
• Official pricing page: Pricing and plans - Recraft
• Official updates page: Press releases
• Official documentation: Getting started - Recraft
• Official overview page: About