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01What is Crafto?
Crafto is an AI social media content creation tool launched by XZ Tie, former head of Notion AI. Enter an idea, text, link, or document, and AI generates editable carousel posts with over 100 templates, brand kits, translation, and AI-generated visuals. Posts can be exported as PNG, JPEG, or PDF. Crafto can connect to a LinkedIn account and recommend topics based on your personal profile.
02Crafto's Main Features
Content generation: Enter an idea, text, link, PDF, or image, and AI organizes it into a multi-image carousel post suitable for platforms such as LinkedIn and Instagram.
Visual editing: Generated posts use a canvas of real elements, so you can continue editing the text, images, fonts, colors, and layout.
Templates and brand kits: Choose from over 100 templates. Import your logo, color palette, and fonts to automatically keep every design on-brand.
AI visuals and translation: Automatically generate background images that fit the content, with multilingual translation built in.
Export and sharing: Export as PNG, JPEG, or PDF, with dimensions automatically optimized for each platform.
Topic inspiration: Ask AI to suggest topics around a specified direction, such as LinkedIn growth or personal branding, before generating the post.
03How to Use Crafto
Visit the website: Go to the Crafto website at https://crafto.ai/.
Choose an entry point: On the homepage, select “turn my idea into post” to generate a post from an existing idea, or “get fresh post ideas” to have AI suggest topics first.
Provide source material: In “Pick an idea,” choose an AI-recommended topic, or enter your own idea, paste text or a link, provide a PDF, or upload an image.
Choose a design: Select a template theme, or import your own brand kit to automatically unify the colors and fonts.
Preview and refine: After AI generates the carousel post, edit the text, images, colors, and layout in the editor. Use AI visuals and translation when needed.
Export and publish: Export as PNG, JPEG, or PDF, then publish directly to LinkedIn, Instagram, X, or other platforms.
04Crafto's Core Advantages
Zero-barrier publishing: Enter any source material and get a publishable carousel post draft in 20–30 seconds, shifting your time from “creating graphics” to “reviewing graphics.”
Broad source support: Ideas, text, web links, PDFs, and images can all be processed. When you have no source material, AI can suggest topics first, covering the full range from “having content” to “having nothing ready.”
Editable output: Generated results use real elements, so the text, images, colors, and layout can all be changed, combining AI speed with human control over the final result.
Brand consistency: After importing a brand kit, all designs automatically use consistent fonts, colors, and logos, which is especially convenient for founders building a personal brand over time.
Platform-native optimization: Export formats and dimensions are optimized according to best practices for platforms such as LinkedIn, Instagram, and X.
05Crafto's Use Cases
Founders building a LinkedIn personal brand: Turn scattered ideas into professional carousel posts without a content team and maintain a consistent weekly presence.
Marketing content repurposing: Convert blog posts and white paper PDFs directly into social media carousels, reusing long-form content across multiple channels.
Finding topics from scratch: When you have no source material, ask AI to generate batches of topics around a specified direction, solving the problem of “not knowing what to post.”
Multilingual expansion: Use built-in translation to localize the same content and operate accounts in multiple markets, including English- and Chinese-speaking markets.
Consistent team output: Marketing teams can share a brand kit to ensure posts created by different people use consistent colors and fonts, eliminating the need to review every post individually.
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